Your name’s not down, you’re not coming in…

Practical and actionable sales tools and techniques for Small Business Owners and Leaders.

Building a well-crafted prospects list is essential to the success of any sales outreach campaign. While creating this list is time-consuming and often tedious, it’s crucial for achieving better results. A high-quality prospects list, aligned with the ideal customer type, allows for a more targeted approach, saves time, improves conversion rates, enhances your reputation, and builds long-term relationships.

For example, a recent campaign involved targeting premium golf clubs in the East Midlands within a 60-minute radius of the client’s head office. Using an online directory, the list was narrowed down to 57 clubs, with 32 leads generated.

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