Trust the process…
Practical and actionable sales tools and techniques for Small Business Owners and Leaders.
If you’re serious about attracting and converting new customers, you need a sales process in place to guide prospects from knowing you, to liking you, to trusting you, and finally to buying from you. This isn’t about fancy CRM systems—it’s about having a reliable backend process that ensures consistent, efficient, and effective sales outreach.
Why you need a sales process:
- Consistency: Builds trust and credibility.
- Efficiency: Saves valuable time.
- Improved Conversion Rates: Refine and improve with each attempt.
- Customer Experience: Sets the tone for what it’s like to work with you.
- Repeatability: Can be used by anyone in your business.
How to implement a simple sales process:
- Templates: Create email templates, phone scripts, and follow-up resources.
- Diarise: Schedule dedicated time for outreach.
- Frequency: Decide on the number and timing of contacts.
- Format: Use all available communication channels—email, phone, social media, and direct contact.
- Track: Keep a record of all interactions, outcomes, and next steps.
- Record: Measure success rates to refine future outreach efforts.
Having a process will help you confidently attract, nurture, and convert prospects into paying customers. Sign up to receive the Sales Soundbites to your inbox!