The only guarantee for failure is to stop trying.

by | Jun 5, 2024

Practical and actionable sales tools and techniques for Small Business Owners and Leaders.

This week, we’re inspired by John C. Maxwell’s wisdom: “The only guarantee for failure is to stop trying.” We kick off with a fascinating analogy: just like introducing new foods to children, introducing your products or services to your ideal customers requires persistence.

We explore the importance of keeping your email content fresh to drive better outcomes. Repetitive emails won’t cut it—instead, we suggest seven engaging ideas to spice up your sales outreach:

  1. Celebrate achievements like awards and accolades.
  2. Highlight upcoming events where they can find you.
  3. Showcase new products or your standout services.
  4. Direct them to your active social media presence.
  5. Share your compelling backstory and why it matters to them.
  6. Provide social proof through customer reviews and testimonials.
  7. Mention relevant memberships or accreditations.

Join us to discover how these strategies can draw your ideal customers closer. Don’t miss out—sign up now for more insights in the full edition!