Done is better than perfect…

Practical and actionable sales tools and techniques for Small Business Owners and Leaders.

Perfectionism can hold you back from launching products or making decisions, but sometimes, taking action is more important than having everything perfect. When working with a new food and drink brand that had no website or social media presence, but a clear product and engaging backstory, we began their sales outreach confidently. Here’s why:

• You don’t need everything in place, just the essentials like cost, availability, and brand story.
• Use the “work in progress” angle to engage potential customers in your growth journey.
• Create excitement around your new product, rewarding early adopters and using their feedback to evolve.

By embracing imperfection and starting conversations early, you invite others to join and shape your brand’s journey.

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