Only One Call Away…

Practical and actionable sales tools and techniques for Small Business Owners and Leaders.

Your next sale could be just one call or email away! Often, the best sales opportunities are with leads you’ve already generated but haven’t yet converted.

Every three months, review your unconverted leads from sources like inbound sales enquiries, trade shows, networking, discovery calls, and lapsed customers. These are warm leads who already know your business and just need some nurturing.

We share how to organise and create a sales process to convert these leads into paying customers:

• Gather Your Data: Collate all lead information in one place, even a simple spreadsheet will do.
• Apply Context: Note the lead source, last interaction, and actions taken.
• Size of Prize: Assess the potential long-term value of each lead.
• Likelihood to Convert: Realistically evaluate the chances of conversion, with lapsed customers often being the easiest.
• Traffic Light System: Use red, amber, and green to prioritise leads based on their value and likelihood of conversion.
• Contact Strategy: Create a tailored approach for each lead type and follow through with consistent contact.

Turn your warm leads into loyal customers with a strategic follow-up process. Sign up to get the full edition!